Author: Michael Senger CEO, StoneMass
TechCrunch reported data from comScore that Web traffic to Facebook is now nearing that of Yahoo! The world’s largest social network has already surpassed Yahoo in monthly page views, and will soon overtake the search engine’s mark of more than 594 million unique visitors. eMarketer analyst Debra Aho Williamson recently shed some light on Facebook’s future growth potential, revenue opportunities, and how marketers can take advantage.
Key Insights:
- Facebook’s US user base grew from 42 million to 103 million. 144.9% growth rate!
- The 35+ demographic now represents more than 30% of the entire user base.
- The 55+ audience grew a whopping 922.7% in 2009.
- Atlanta had the highest growth rate in 2009 at 267.6%
I want to delve into the comparison between search engines and Facebook. Search engines are tactic based; you do a search query, find your answer and move on. Facebook, like entertainment, are interactive, you engage with your information, react and respond to it. You comment on everything, you like it or share it – your network see this and they interact also. Social networking is a new world and the game has changed for companies that sell products and services.
And this is only the beginning.
