Tryvertising gives shoppers (now called Trysumers) the ability to try your product or service before they buy–giving you their evaluations and building brand loyalty at the same time. Trysumers recommend your products to friends through their social networks and increase your sales virally.
Sample U, a privately held company, was founded on the Campus of Alliant International University in San Diego, California as an experiment laboratory in which consumers (called Trysumers) become part of the decision making process of product development. Sample U has both an online survey environment and on-site labs, where you can gain quick feedback about your products, messaging, pricing, offers, advertising and marketing concepts from Trysumers of your selected demographic makeup. Sample U also uses cutting edge crowdsourcing techniques through its dedicated online social networks to enable Trysumers to view your product images, information, branding concepts, etc. online and immediately answer questions that give you the data you need to make the right decisions.
Examples of how your business can use Tryvertising:
- Product Development: Need to validate a new product concept? Wondering if there is demand? Ask Trysumers about your product’s features, usability and perceived value before you begin development.
- Market Development: Evaluate the marketability of your product. Trysumers help guide your decisions regarding pricing, demographics and geographic location.
- Advertising Campaigns: Test messaging, packaging and advertising concepts to determine which perform the best before you spend your media dollars.
This is all about “free” for the Trysumer. The most responded to word in direct marketing. Millions of consumers are already taking advantage of obtaining free products. Expectations are increasing and we are seeing more signs of the growing trend. It has been around for years, but now companies are looking at advantages of offering free products. It is becoming an essential part of doing business.
