Web Analytics and Measurement
Web Site Analytics Metrics
Why is there a certain "voodoo" associated with web metrics and analysis? At StoneMass, we would think most business owners and marketers, when asked "do you need better analysis tools to measure your campaign effectiveness?", would immediately raise their hands. We all want better measurement of our $'s performance but are averse to understanding the data mechanics or even how to go about generating an insightful report.
Most web site analytics metrics software programs, Omniture, Google, etc. offer the user so MUCH information in their web marketing dashboard that it sends the user screaming down the hall in frustration. StoneMass will help you take your company goals and create specific marketing objectives that transcend to your website. From these marketing objectives, we will identify and measure key performance indicators (KPIs). Your KPIs are key web activities or actions that you want to focus on and measure, then make changes to your website accordingly.
At StoneMass, we can help implement a new web site analytics metrics program or assist you with your current program.