Web Marketing Campaign Management
When planning a promotional campaign keep in mind that a campaign generally consists of three desired objectives:
Objective 1: Your promotional message reaches your intended and targeted audience.
Objective 2: Your message is understood by your audience.
Objective 3: Your message stimulates the recipients and they take action.
The question is how do you achieve these outcomes with your campaign? The process is straight forward, but the where, the how and the methodology of the tools online is where StoneMass expertise can help.
Did you know:
- That you can blow through a Paid Search budget of $5000 in a matter of hours if you do know the difference between broad and exact match? What would you choose?
- That on Facebook, you can target an ad towards a female, of certain age, by state, and even to which high school she went to and whether she is a fan of the TV Show Glee? So much for privacy!
These are just a few of the questions we will answer as we develop your Web Marketing Campaigns.